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Thanks for reaching out to me. I appreciate you. I appreciate you sooo much that I will get back to you the moment I see your email. Because that's who I am. Responsive. I'm not the type to see your text and then wait a few hours to keep a cool demeanor. That's not me. I text back. Immediately. Because getting back to you is more important than feeling cool.  

         

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DIGITAL + PRINT

HAIRBYHELLYEAH

Crystal Stratford

MJ came to be about six months ago in need of differentiating herself from other Portland hair stylists. She wanted to create, engage the foster her clients and community by the experience that it is to have your hair done by her. Since she hired me, I have created an array of social media content, and most recently a set of business cards that raises the bar for all hairdressers. These cards have been flying like pancakes since they were first released and are currently circulating on social media and randomly, Nike campus.  

hbhycards mockup copy.png

TIHLI

Crystal Stratford

Tihli is a start up skin-care brand that was looking at how to move forward. I was was given the task of developing and designing a logo ( from scratch! ) and a comprehensive color scheme to match and express the tone of the business. I also sourced accompany body fonts, had a final say in the patterns and use of color which would later accompany the packaging and website, art direction in photography for the bts, website and future use.  

tihli-serum2.gif

FRANZ

Crystal Stratford

A set of posters, social media content and handouts to prepare the Center for Retail Leadership for their 2 day, grilled cheese giveaway, in partnership with Portland's very own, Franz Bakery. 

DEEPER - a zine

Crystal Stratford

The concept of this Zine was so allow people to explore emotions that often go un-explored in a fun, non-invasive way. My goal was to use deep-sea-exploration as a metaphor as self exploration - with copy to serve as a little validation along the way. My main focuses in “Deeper” are negative space, color theory, playing with depth while the reader travels through the book, brush choices and a few words to tie it all together. Each zine is hand-made; printed individually on a Inket printer for vivid colors, cut and then hand-bound in the Japanese stab binding technique.